Karlie Kloss for Nike

Last week supermodel Karlie Kloss was unveiled as the new face of the Nike Pro Bra Collection. As someone who regularly endorses exercise, healthy eating, and eating cookies (Karlie’s Kookies no less), this is a campaign that The Beautifully Healthy Project is rather excited about.

Vogue Australia has previously reported on Karlie’s relationship with exercise; she says: “Movement is everything. A body in motion stays in motion and I have a lot of body so I like to keep it moving.” 

Yes Karlie is very slender and has previously been caught up in a little controversy for being “too thin”, however if her Instagram feed and pictures of her younger self are to go by then Karlie is simply one of those people who is blessed with the slim gene. Like fellow supermodels Kate Moss and Cara Delevinge she could have chosen to rest on her blessed genes by shunning exercise in favour of constant partying, questionable substance taking and smoking, however Karlie has chosen the Beautifully Healthy path of a life filled with exercise and nutritional food.

It is well reported that Karlie grew up doing ballet and has since thrown herself into the modelFIT exercise regime, and her lean but strong figure is a great fit for the Nike brand. In the campaign she looks strong but slender, powerful but feminine – something that is resonating with many other celebrities such as Millie Mackintosh who regularly uses the hastag #strongnotskinny. And indeed, although I shall never be anywhere near as lean as Karlie or Millie, the strong not skinny ethos is one that I aspire to. It is a healthy message which encourages women to focus on their health and fitness rather than their shape and size.

So here are some shots from Karlie’s Nike Pro Bra Collection campaign:

Karlie looks incredible in these photos (there are others in the campaign in which she looks equally as amazing), and I really do think they portray a woman who is naturally slender but also healthy – there are no protruding bones, but instead lean biceps and abs which represent Karlie’s hard work in the gym but also that she does actually eat.

So I hope this neat little campaign inspires you to be Beautifully Healthy and to embrace exercise and healthy eating as part of your day-to-day life. And of course, don’t forget the Kookies! – they are an essential part of Karlie’s lifestyle as she often takes them to shows and shoots. They are vegan and gluten-free, and I’ve heard they’re absolutely delicious and give you that little bit of extra energy. If you don’t believe me have a little look at what the Voguers have to say about them…

What do you think of Karlie’s new Nike campaign?

Love Lucy x